The Benefits of Faceless Marketing

If you haven’t already heard of ‘faceless marketing’, you may have been living under a rock… because in the last couple of years, this trend has been taking over social media accounts.

To this day, these accounts are becoming increasingly popular for both creators and consumers.

Many faceless account owners are making over a hundred thousand pounds a year by selling their digital products and courses without ever showing their face.

So, if you’re wondering how setting up a faceless marketing account may be more beneficial than showing up as yourself, this blog post is for you!

Today, we are exploring the top benefits of faceless marketing to help you decide whether this is the right option for you.

You Don't Have to Show Your Face

One of the core benefits of faceless marketing is the fact that you don’t have to show your face.

This has quickly made this form of digital marketing one of the most popular amongst introverts. However, whether you’re an introvert or extrovert you can still enjoy faceless marketing.

By creating a faceless marketing account, you don’t have to show up every day on camera which makes it the ideal choice for those that prefer to stay private online.

You Don’t Need Lots of Equipment
You will be seriously surprised at how much equipment you need to have to create high-quality content - and don’t even get me started on the cost!

A microphone, a high-quality camera, a tripod, the list goes on and on.

But with faceless marketing, you do not need to buy this equipment as you are not doing any of the filming. Honestly, the upfront cost of creating this type of business is extremely low.

All you really need is access to Wi-Fi and a phone.

It Requires Less Time

One of the top benefits of faceless marketing is that it requires less time.

When you compare the time that faceless marketing requires compared to posting on your personal social media accounts, you will be shocked!

But let’s get real for a second. There will be some time investment required to build your faceless account.

However, writing a few captions and engaging on posts requires far less time than filming and editing content.

It is Less Stressful

If you’ve ever shown up on the internet as yourself, you may have discovered that it’s not always a nice place to be.

People have opinions and are sometimes willing to share them in a not-so-nice kind of way.

If you’re showing up as yourself on the Internet, you are subjecting yourself to criticism and unfortunately sometimes hate.

With a faceless marketing account, although it may still bring hate occasionally, it won’t be directed solely at you. This can minimise the amount of stress that you feel when going on social media.

Not only that but you being the face of the brand is an easy way to put a lot of pressure on yourself. 

Doing so can easily lead to burnout or having unrealistic expectations.

The Content is Your Priority

Next on this list of the top benefits of faceless marketing is that the content becomes the priority.

When you create a faceless account, you shift the focus from your personal brand, purely to the content that you’re creating.

This means that you can focus on creating meaningful content and explore different niches that you may not be associated with.

You can Build a Passive Source of Income

Whilst building a faceless account can be fun within itself, most people are doing so so that they can monetise that account.

Now, I definitely have mixed opinions on the term ‘passive income’ because any business requires some level of work, especially in the beginning.

However, if you’re consistent and willing to put the hours in, faceless marketing is one of the best ways to develop another way to make money.

You Have Options to Scale

Finally on this list of the benefits of faceless marketing is that there are opportunities to scale and grow your business.

Because you’re not the one who’s constantly showing up on camera, you can easily outsource content creation so you can focus on money generating aspects of the business.

Scaling can look like building other faceless marketing accounts, creating courses, coaching, or even developing your very own digital marketing agency!

Key Takeaways on The Benefits Of Faceless Marketing

Now that you know the benefits of marketing, are you ready to leap?

Here at Female Boss Marketing, I make it my mission to make digital marketing accessible to everyone without sugar-coating the work required to be successful in this industry.

Building another source of income through this method is absolutely possible, you just have to be willing to take the first step.

Speaking of first steps, access my 1000 digital product ideas guide now!