How to Start a Faceless Instagram Account

Faceless marketing is one of the best ways for you to be able to create an additional revenue source without having to actively show up on social media.

In this blog post, I share how to start a faceless Instagram account so that you can start building a following that you can later monetise.

What is a Faceless Instagram Account?

Instagram quickly became famous for being a platform where people showcase snippets (usually the best parts) of their lives.

However, as the app evolved, Instagram became a place for business owners to promote their products and entrepreneurs to build a loyal following. 

A faceless Instagram falls into the latter. A faceless Instagram account is where you are building a following and monetise that account but (as the name suggests) without showing your face!

Some people decide to use their faceless Instagram account to still feature in the content but never show their face whereas others never reveal their identity at all. The choice is yours!

Why Start a Faceless Instagram Account?

Instagram accounts are becoming increasingly popular as a way to make money online. 

By using a faceless Instagram account, you do not have to actively show up in your content which is great for people who simply don’t have the time to film content or are naturally very introverted.

Additionally, by creating a faceless Instagram account, you can be creative with the type of content that you post as it does not feature around you. 

Ultimately, a faceless Instagram account is also a great way to have an additional source of income as if you are consistent with building your account, you can then monetise it!

How to start a faceless Instagram account

Now that you’re convinced to start your very own faceless profile! Here is how to start a faceless Instagram account.

Pick a Niche

A niche is a category that your faceless Instagram account will centre around. 

There are many Instagram niches that you can choose from. Some popular niches include: creating a faceless quotes page, a faceless fitness page or an Instagram account where you share value about one specific topic but in a faceless way. 

To find out if your desired niche is popular on Instagram. Simply, type in the keyword into the search bar and see if there are other people who are creating faceless content in that niche. If there are, you will know that people are looking for that style of content on Instagram.

Decide on Your Faceless Instagram Account Name

Next on this list of how to start a faceless Instagram account is deciding on your name.

When doing so, you will need to consider SEO. 

Ask yourself questions such as:
*What will people be typing into the search bar when looking to find your Instagram account page?
*Can you create a name that centres around this search? 

You also want to make sure that this name is available on Instagram before you create any content featuring that name.

Get Clear on Your Branding

The next thing you need to do is decide on your brand theme and brand colours. 

This is the theme that you’re going to stick with when designing your graphics and any other content that you produce for this account. 

The main reason building a brand is so beneficial is that it allows your Instagram account to become recognisable. 

Take some time to think about what colours, fonts and types of videos and graphics you will be using as this will have to stay consistent throughout your account. 

Yes, rebranding is totally possible but this is a lot of work and requires lots of loyal followers so you will want to avoid rebranding, if possible.

Set up Your Instagram Account

Next on this list of how to create a faceless Instagram account is to get your Instagram account ready to start posting. 

This involves generating an Instagram bio that features keywords. Doing this will allow your target audience to easily find your account.

You will also want to create a profile picture which you can do in Canva and add that to the profile.

Start Creating Faceless Content

Next, you will need to start creating the faceless content. There are many ways that you can do this!

Some people choose to film their own content and just not feature their face whereas others choose to use other people's content.

You can choose to use other people's content as long as you credit them by tagging them in the content when you post or you can attain their permission first.

Additionally, you can use stock video and stock photo websites and download content from there to use on your Instagram page.

After you have gathered the content, you need to make sure you design it so it is in your niche and branding. You can do this by adding text on the screen or writing a caption to provide more value to your target audience. 

This is also a great time to find relevant hashtags to include these captions.

Schedule Your Content

The thing about creating a faceless Instagram account is that you need to be consistent. 

The best way to not have your account take too much of your time is to schedule content in advance. 

There are many scheduling tools but I recommend either using Facebook Meta Suite or Later.

Engage With People

Engagement is going to be your best friend when growing your faceless Instagram account. You won’t be able to grow your account without it!

I recommend at least fifteen minutes to thirty minutes every single time that you post to engage on other people's posts

You will want to engage with people within the faceless Instagram account community as this is a great way to gain support but you will also want to engage with your target audience too!

Consider Other Platforms

Once you are in a rhythm of posting on your faceless Instagram account, consider utilising other platforms to continue increasing your following.

TikTok and Pinterest are great platforms for faceless content and you can include links to your Instagram to migrate those followers over to your Instagram account.

Be Consistent

This is one of the most important things to remember on this list, be consistent!! Yes, it's a cliche, but hear me out!

Growing an Instagram faceless account is a lot of fun but without consistency, you will (likely) fail at monetising the profile.

You can’t expect to post once or twice a week and be able to grow a substantial following. Most faceless Instagram accounts are posted at least once a day. Keep showing up. Even when views are low!

Key Takeaways on How to Start a Faceless Instagram Account

That concludes this blog post on how to start a faceless Instagram account!

From deciding your brand colours to creating content in line with your target audience, Instagram accounts can be a fun way to generate an extra income. 

The main thing to remember, though, is to be consistent and keep posting. 

An engaged following on Instagram can take a while to build up but it’s the people that stick with it that see great results. 

Make sure to follow female.boss.manta to learn more about faceless marketing and how to make money from this digital marketing strategy.